About Cair
Words from the Founders
After placing La Bonne Brosse in our hands and reviving with it the unparalleled virtues of brushing for hair beauty, Flore Des Robert and Pauline Laurent continue to rethink our hair care habits. By creating sustainable products that teach us to take care of our hair in a new way. By reducing our consumption of cosmetics with questionable compositions. By harnessing the most powerful elements nature has to offer to restore our hair's energy and primal beauty.
A contraction of Care and Hair, Cair is a new minimalist hair ritual centered around hyperactive and clean care products. Contrary to a market that multiplies products to address every hair issue at the risk of disrupting the entire hair ecosystem, Pauline and Flore, with Cair, introduce a new philosophy:
Stop treating just the symptoms. Instead, choose to restore and protect every level of the hair ecosystem -the scalp, the roots, and the hair itself to achieve healthy, and therefore beautiful, hair.
Act with common sense. Combine the most advanced technology with the most vibrant elements of nature. Apply the best skincare ingredients to hair care. Without excess. Without compromising on the exceptional quality of ingredients or the pleasure of use. That is Cair.
live to cair.
Fed by the idea that a beautiful hair shiny, strong, and light is first and foremost a healthy hair, Cair nurtures scalp health with formulas containing over 95% natural ingredients but, above all, a concentrate of living active agents.
Bio-fermentation, nutrients, vitamins, and beneficial bacteria protect the primary balance of the scalp and its microbiome. Formulated and manufactured in France, inspired by South Korean cosmetics, Cair products are technological powerhouses that contain no inert ingredients. Everything is useful, everything has a function. Even pure water is replaced by rice water, bamboo water, and grape water.
For even greater effectiveness, certain plant-based ingredients are hyper-activated through fermentation, and the extraction processes for each active ingredient are designed to preserve their qualities as “living” nutrients. Each formula also contains up to 10% actives transferred from cosmetic research to hair care in unprecedented concentrations: hyaluronic acid, caffeine, prebiotics, and Pollustop leading the way.
This new synergy of powerful actives allows our formulas to achieve exceptional clinical results, both in terms of hair quality and the protection and regeneration of the scalp microbiome.
clean care.
cair is clean.
Unlike traditional hair care products, the Cair range contains no controversial ingredients. All our products are formulated without silicones,
sulfates, artificially thickening agents, or stripping agents.
All our ingredients, as well as their extraction processes, are verified.
You can truly use our products with complete confidence...
And you can even reuse them. Cair bottles are made of glass, while the pumps and packaging are made from recycled and recyclable materials.
They have, of course, been designed to be restocked with refills that meet the same environmental standards.
pleasurable care.
pleasure to cair.
In their luxurious gradient glass bottles, our formulas have nothing to hide. Light yet hyper-rich in actives, designed to strengthen the hair fiber without weighing it down, each texture is crafted to provide true enjoyment during daily use and to make every step of the Cair ritual a total wellness gesture. For this, nothing is left to chance. Designed to inspire the desire to use them every day, our bottles are as beautiful to look at as they are pleasant to use.
From the meticulous design to the subtle freshness of the fragrance created by Sidonie Lancesseur at Robertet, Cair thus resolves the complex equation between clean cosmetics, pleasure, and efficacy.
meaningful gestures
learn to cair.
Because they naturally enhance the effectiveness of the formulas and significantly reduce product consumption, Cair, like La Bonne Brosse, places the right practices at the heart of the hair care routine.
0/ Brush. This is the foundation. Often underestimated, this practice, diligently carried out by our grandmothers, is the only way to stimulate microcirculation in the scalp and eliminate particles of pollution, dust, and product residues. It is the first step towards a healthy scalp, controlled sebum production, shinier lengths, and strong, coated fibers.
1/ Massage. The beauty and health of hair take root in the scalp. As such, it deserves all the attention it can get. A gentle massage of the scalp before each shampoo with Cair serum is unparalleled for detoxifying and promoting the penetration of its powerful living actives.
2/ Wash. Washing does not mean stripping. Cair invites you to gently activate the formula of its shampoo by emulsifying it without rubbing, and then rinsing thoroughly, blending pleasure with utility in a highly beneficial purifying gesture.
3/ Protect. As the final step, generously spray the Cair hydrating mist onto all lengths, then detangle without rinsing to benefit from its protective and coating action throughout the day.
a routine in just three steps.
take cair.
Cair simplifies the hair care ritual and focuses on the essentials: Massage, wash, protect. Three steps, no more, supported by three exceptional products suitable for all hair types, to quickly restore volume and a natural glow.